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Recently, I'm involving in my company website engineering, as our company is trying to improve our website in many aspects. It's neither new topic nor new trends, you can find lots of website provides information or article explaining about what is that. If you were wondering like me, what is website optimization, why do we need it and how do we make our website optimized, then I hope that the summary below can help you.
Website optimization is..
Web site optimization produces highly competitive web sites that out-perform on every measure; traffic, speed, conversion rates, sell-throughs, and, most importantly, return on your investment[1].
Reasons to optimize our website
The main reason to optimize our website is to increase the traffic to our website. Let's say that we set up a new business/service, we would like to let others know that we provide service or sell something. How do people know that we exist, or how do people know our website? Search Engine. Search engine turns out out to be Yellow Pages of the 20th century, people can find almost anything by entering words into search engine.
Thus, I find that the definition in wikipedia is the best, "Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion." [2]
Optimization 101
There are many aspects to make our website SEO friendly, but these are basic elements we need to pay attention:
Content, Keyword, Title
You can see the complete list from [3,4,5] for the detail list.
Since the project I'm involving is using Joomla, as my website, I include 2 links [6,7] which talk about Joomla optimization technique. I tried to follow the tips into my website. And like many others said, website optimization is on going process. We will need to adapt to the changes, adjusting it from time to time.
Lastly, feel free to correct me if there is something wrong from my article.
Resource:
- http://www.websiteoptimization.com/
- http://en.wikipedia.org/wiki/Search_engine_optimization
- http://www.apromotionguide.com/
- http://www.directtraffic.org/optimisation/website_optimisation.htm
- http://lifehacker.com/software/seo/getting-to-done-seo-made-easy-138429.php
- http://www.joomlatemplatestyle.com/component/content/article/1-tutorials/45-10-tools-and-tips-for-optimizing-and-speeding-up-your-joomla-15-website.html
- http://www.joomlatemplatestyle.com/component/content/article/
4-search-engine-optimisation/3-top-3-seo-plugins-for-any-joomla-15-website.html
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